DID YOU KNOW DOG SKIN DIFFERS FROM HUMAN'S - Dogs' skin is less acidic than human skin, so human shampoos destroy a dog's skin protective barrier, leaving your pet vulnerable to itchy flaking SOOTHES AND SOFTENS - Burt's Bees Oatmeal Shampoo cleans, soothes, softens, and conditions your dog's dry skin and coat MADE WITH THE HIGHEST QUALITY INGREDIENTS - This gentle formula includes ingredients like colloidal oatmeal, honey, and beeswax for sensitive skin SUITABLE FOR ALL DOGS AND PUPPIES - This mild tearless shampoo is pH balanced especially for all dogs and puppies 100% SAFE - Veterinarian recommended formula, free of fragrances, sulfates, colorants, and harsh chemicals